I was excited when the classic Schlitz formula was re-introduced.

It is coming back to Milwaukee next week!

From JSOnline:

The original formula for Schlitz beer, which was last widely used over 30 years ago, will soon be available in Milwaukee as part of the effort to revive that once-popular brand.

The beer, which is being marketed as the Schlitz “Classic 1960’s Formula,” will be launched Tuesday in Milwaukee, it was announced today. Pabst Brewing Co., which owns the Schlitz brand, will stage an event at noon at the former Brown Bottle restaurant, now Libiamo Restaurant, 221 W. Galena St. The restaurant is in the heart of Schlitz Park, the office park created out of the former Schlitz brewery.

The Classic Schlitz is sold in six-pack and 12-pack bottles, and carries a more “full-bodied taste,” with a bit more flavoring from hops than Schlitz in cans, which remains unchanged, according to Pabst executives.

Schlitz had been available only in cans for several years until Pabst began selling it in bottles last year in Minneapolis and Tampa, Fla. In April, Pabst began selling bottled Schlitz in Chicago.

“We are proud to bring the beer that made Milwaukee famous back home to the generations of Schlitz lovers who have enjoyed it for years,” said Brad Hittle, chief marketing officer at Schlitz, in a statement.

Following the launch event, the ceremonial first delivery will be made to Libiamo Restaurant. The beer will also be distributed to over 50 other locations in the Milwaukee area. Stops on the delivery tour include: Libiamo, Sobelman’s, Comet Cafe, Wolski’s, Nomad, Y Not II and Ragano’s.

Yeah!