WTF: “Jay Leno is staying at NBC, will be in prime-time”

Huh?

Jay Leno is staying at NBC, and he’s moving to prime time. The network announced on the “Today” show Tuesday that Leno will host a show on weeknights at 10 p.m. Eastern, after he leaves the “Tonight” show.
[…]
The deal not only prevents Leno from moving to another network and competing with O’Brien, it also has the potential to be a big cost savings for NBC.

Dramas at 10 p.m. Eastern used to be a mainstay of network schedules, but they have been fading — particularly on NBC.

Does NBC really think the problem with its schedule is that it doesn’t have enough shows with tired monologues celebrity interviews?

So, another 5 hours of potentially good prime-time dramas will disappear from broadcast TV, to be replaced with the stale and predicable. This should drive more viewers to alternatives.

Sometimes, I don’t think businesses really want to survive – and I say this as a GE shareholder.

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