Jay Leno is staying at NBC, and he’s moving to prime time. The network announced on the “Today” show Tuesday that Leno will host a show on weeknights at 10 p.m. Eastern, after he leaves the “Tonight” show.
The deal not only prevents Leno from moving to another network and competing with O’Brien, it also has the potential to be a big cost savings for NBC.
Dramas at 10 p.m. Eastern used to be a mainstay of network schedules, but they have been fading — particularly on NBC.
Does NBC really think the problem with its schedule is that it doesn’t have enough shows with tired monologues celebrity interviews?
So, another 5 hours of potentially good prime-time dramas will disappear from broadcast TV, to be replaced with the stale and predicable. This should drive more viewers to alternatives.
Sometimes, I don’t think businesses really want to survive – and I say this as a GE shareholder.