Blame This Guy for My Lite Blogging: Mencius Moldbug of Unqualified Reservations – Darn You To Heck, Moldbug, Darn You to Heck!

I can’t really blog much when I have some 200 pages from his archive printed-out and stacked on my couch.

Worse, I found that the few days while I drive around and listen to public radio talk shows, I would laugh and yell out to voices of the guests…”Ha your a cryptocalvinist…so are you ! Hahahahahah!”.

What is cryptocalvinism? Unqualified Reservations says it four ideals are:

  • Equality (the universal brotherhood of man)
  • Peace (the futility of violence)
  • Social Justice (the fair distribution of goods)
  • Community (the leadership of benevolent public servants).

He also says that:

The “cryptocalvinist ultracalvinist hypothesis” is the proposition that the present-day belief system commonly called “progressive,” “multiculturalist,” “universalist,” “liberal,” “politically correct,” etc, is actually best considered as a sect of Christianity.

Note: I changed the above quote from ultracalvinist to cryptocalvinist to reflect that author’s later change in terminology.

I think you can think of cryptocalvinism as a set of memes (or memeplex) that has found out how to use 5GW techniques (e.g. secrecy, manipulation) to survive and flourish. How cool is that!

Anyways, go check out the site and enjoy it. There are also related discussions at TDAXP, Econlog and Dreaming 5GW.

“Positioning” by Al Ries and Jack Trout: Anything for 4GW or 5GW?

I recently read Positioning by Al Ries and Jack Trout.

This is really mostly a marketing/business book, but I am looking for ideas I can swipe from elsewhere fro 4gw/5gw.

I love the subtitle: The Battle for Your Mind. I am going to crib and re-use that soon.

The authors define positioning as what you do to the mind of the prospective customer of your product. Finding a position for product in the prospects mind is the key. This is difficult because all prospects are over communication- they got to much coming at them…and they is only so much room in their mind.

The authors also suggest that successful positioning will not involve the introduction of something new and different into the prospects mind, but will instead try to tie into something else already in the prospect mind.

That sort of sounds like the “embrace and extend” idea to me.

The authors write:

…the average person cannot tolerate being he or she is wrong. Mind-changing is the road to advertising disaster.

The authors suggest since people are over-communicated to, that they try to keep things simple to cope (optimizing the OODA…hmm). Therefore, if you are going to target a person’s mind, keep the message super simple and focused. They write:

You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then you simplify it some more if you want to make a long lasting impression.

Here is example I came up with for simplifying a message:

Instead of PNM, Gap-shrinking, DoEE, SysAdmin, A-Z…think
“doing right by bringing liberty and justice to all”. BTW, the “justice
for all” as a substitute message comes from a commentator on Barnett’s
site. If I find the link I will add it.

Anyways, the book has some useful ideas for 4GW as information warfare/strategic communications/political theater/ message-sending. It has some application to the memetic engineering aspects of 5GW.

Lastly, I want to mention briefly a positioning exercise they mention that they performed for the Catholic Church (I think for some lay leaders)that I found interesting.

They started with:

What is the the role of the Catholic Church in the Modern World?

…and worked there way to:

[…]the role of the Church as that of keeping Christ alive in the minds of each new generation and relating his word to the problems of their time.

Wow. Simple. Direct. Focused.

[Cross-posted to Dreaming 5GW

4GW as Information Warfare Example

Quoted From LGF:

The Islamic Republic News Agency is pleased to report that the neutering of the Western Satans from within is proceeding apace: Muslim network launched to boost anti-war movement in UK.

Go ahead and read it.

Here is the biggest failure of the US and Western Leaders: Not educating the public (and maybe not educating themselves) on the changing face of war and on what 4GW is.

LGF Link: “Al-Qaeda As Brand Name”

Here is the link.

Branding is coupled to marketing. The whole thing seems very meme-ish.

I haven’t had time or desire to blog much recently, but it might be interesting to do a post inter-relating branding, marketing, memetic engineering, information warfare, and then with 4GW and/or 5GW.

I Just Saw Tonights’ Simpsons Epidsode

They should have have just called this Episode “Fuck the US Army – Happy Veterans Days from the Simpsons!”

What crap this once great, funny show has become.

Update: Hot Air covers this too with a video clip.

Essays I am Too Lazy to Write: Media Warfare, 4GW, Meme Wars


  • The west is loosing
  • Must integrate media warfare into all operations (strategic, Operational, and Tactical)
  • Three targets: ones supports, the fence sitters (leaning either way), ones enemies
  • We Need Grunts with Blogs and Digital Cameras
  • 1get better at positive media warfare…getting sound and eye bytes out there for dissemination and re-packaging at all levels
  • counter-media warfare must be set up…the staging and media warfare of “them” must be exposed and ridiculed
  • Is there a possibility of 5GW Media Warfare? Not sure. I can’t visualize it yet.
  • Blah, Blah, Blah, etc.

Maybe I will write it someday.


Continue reading

Meme: Wussification of America

Read about it at TV Squad.